Paradigm Poster

The whole project started out with an obsession with the word paradigm. Here I started fleshing out exactly what Paradigm was.

More sketching for poster ideas. Brain makes its apperance.

I tend to enjoy visceral imagery. So the brain it was.

I decided this approach was too baseball-like.

After landing on one of the above sketches, I gathered some drawing references.

Sketching up the brain, sharpie on newsprint.

Full scale mock-up. I decided to make some changes while drawing the poster in Illustrator. The wrist was thinkened up and a different headline treatment was used.

I had a local printer make these transparencies from my separated Illustrator file. They were used to burn the black and red screens.

The red screen, burned, cleaned and dry. Now ready for print.

Trimmed and ready for action on the right.

It was hard to miss.